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by Andrea Belz PhD : The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

ISBN : #0071743871 | Date : 2010-12-22

Description :

PDF-76260 | Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products–and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the cr… The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)


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by Bhaskar Chakravorti : The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

ISBN : #157851780X | Date : 2003-06-12

Description :

PDF-d10fe | This work offers a theory for why some innovations take hold in the market and why others don’t and explores the implications for strategy. It shows stategists how to position their innovation to win, even with successful competitors, and how to manage the risks in bringing an innovation to market…. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World


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by Lori De Milto : THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer

ISBN : #1634900537 | Date : 2015-01-01

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PDF-c0bd8 | The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more…. THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer


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by E. Boyd : The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

ISBN : #0230600190 | Date : 2007-11-07

Description :

PDF-560d4 | A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing…. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Brand Aesthetics G Mazzalovo PDF 39a273d3d

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Brand Aesthetics PDF




by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

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PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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by Matthias Feistel : Strategisches Kundenbindungsmanagement: Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie … zur Unternehmensführung) (German Edition)

ISBN : #3834913510 | Date : 2008-11-25

Description :

PDF-22d54 | Matthias S. G. Feistel entwickelt ein ganzheitliches, branchenübergreifendes Kundenbindungsmodell. Der Autor testet das Modell der Wirkungszusammenhänge mit Daten aus der Mineralölindustrie unter Anwendung eines der leistungsfähigsten Verfahren der Kausalanalyse (PLS-Pfadanalyse). Zur Ableitung von konkreten Implikationen wird ein neues Analyseverfahren vorgestellt: die Faktorbasierte Importan… Strategisches Kundenbindungsmanagement: Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie … zur Unternehmensführung) (German Edition)


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Strategisches Kundenbindungsmanagement: Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie … zur Unternehmensführung) (German Edition) by by Matthias Feistel

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Electronic Communications Code Consultation Commission PDF 5a64b0853

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: Electronic Communications Code: A Consultation Paper: Law Commission Consultation Paper #205

ISBN : #0118405330 | Date : 2012-07-12

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PDF-2fd49 | … Electronic Communications Code: A Consultation Paper: Law Commission Consultation Paper #205


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Marketing Without Wires Promotions Advertising PDF A90219245

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by Kim M. Bayne : Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

ISBN : #0471129607 | Date : 2002-05-06

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PDF-d9948 | Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program “The Cyber Media Show with Kim Bayne,” this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing to… Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users


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Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users by by Kim M. Bayne

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: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

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PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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by Martin A. Schoiswohl : Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)

ISBN : #3658063335 | Date : 2016-05-11

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PDF-6d8ea | Dieser Leitfaden zum Employee Relationship Management zeigt konkret, wie es Unternehmen gelingt, sich im Arbeitgebermarkt attraktiv zu positionieren und qualifizierte Fachkräfte zu gewinnen. Erfolgsentscheidend ist das Zusammenspiel von interner und externer Kommunikation, von Wohlfühlmanagement und Personalentwicklung sowie gut abgestimmten Prozessen dahinter. Hierbei spielt das vom Autor entwi… Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)


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[Pub.33bxK] Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) PDF | by Martin A. Schoiswohl


Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) by by Martin A. Schoiswohl

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Mobilized Marketing Consumer Technological Developments PDF E889f7edd

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by Gonca Telli Yamamoto : Mobilized Marketing and the Consumer: Technological Developments and Challenges

ISBN : #1605669164 | Date : 2009-12-02

Description :

PDF-19468 | Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information tech… Mobilized Marketing and the Consumer: Technological Developments and Challenges


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Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition) PDF




: Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119043 | Date : 2001-12-11

Description :

PDF-82272 | Interaktivität, Books on demand, digitales Buch – die Medienbranche steht vor großen Herausforderungen. Hier analysieren erstmals Berater die Hintergründe und zukunftsweisende Entwicklungen, und Branchenexperten zeigen auf, welche Trends das Geschäft revolutionieren…. Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren (German Edition)


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Germanys Economic Renaissance Lessons United PDF 69465bb55

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by J. Ewing : Germany’s Economic Renaissance: Lessons for the United States

ISBN : #1137349735 | Date : 2014-04-09

Description :

PDF-b3b7e | In Germany’s Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behav… Germany’s Economic Renaissance: Lessons for the United States


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